7 Massive Trends in Beauty and Cosmetics:
How to Adapt Quickly to Survive and Thrive

Quick Report: Read Surprising Data and Interviews On How Leading Brands Are Changing Their Strategies to Succeed.

What's inside ?

For this SimpliField Retail Tomorrow Special Report, we dove into analyst research, interviewed multiple beauty industry clients, and spoke on-the-record with executives who have worked for brands like Revlon, L’Oréal, Charlotte Tilbury, Puig, and LVMH to learn about the massive shifts reshaping the beauty and cosmetics markets as we know it — and how industry leaders think companies should respond.

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Art Director, Pixel & Nudge

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Digital Marketer, ConvertableMetrics

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COMPANIES FEATURED IN THE REPORT

From trends in sustainability, diversity and health and safety, to emerging sectors in the fragrance sector, and detailed insights on the mobile hairdresser community - these are must-read insights.

Hot topics covered include:
- New consumer focus on health and safety
- Emerging products and rapid sector growth
- Wide variance in global and regional results
- New consumer focus on sustainability
- Black Lives Matter and the desire for diversity
- DIY and self-care products matching fast-growing salon demand
- Upskilling and empowerment of talent

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